Redbox deleted a post from a friend of mine complaining about an unfounded "fraud alert" preventing her from renting a movie. All she got was a
"Thank you for the information, Stephanie. We will research this issue, and give you a call as soon as possible. Thank you for your patience."and then gone.
I suggested that she just use Netflix. Because that's the giant Indiana Jones stone ball rolling down the hallway behind you, isn't it Redbox?
Remember that in May, you announced you'd be closing 500 kiosks due to, what was it, "declining revenue" and "floundering growth"? Perhaps those aren't your exact words, just how they were presented. And the stock price of your parent company Outerwall has fallen 20% YTD compared to the 14.45% YTD growth of Netflix.
I did ask her why she didn't just use Netflix.
"I have netflix, but that takes longer, I want to rent it for tonight...and RedBox has the corner on that market."Well, that's true enough. You've got market saturation now, as every competing kiosk company has failed and closed. But when it comes down to it, your business model relies on obsolete technology, physical media used for viewing movies. People use Redbox now because Netflix doesn't have new titles as quickly, and high speed internet for movie streaming isn't as widespread as it soon will be.
That doesn't mean you can afford to alienate people. Family Video lingers on in isolated rural areas and run down suburbs, particularly after the death of Blockbuster, but that doesn't mean they're making a lot of money either. And your business can shrink down to sad obsolescence as well. Roll roll roll. The stone ball is coming.